{
  "name": "Fraser Stanley",
  "role": "Product Designer + Builder",
  "location": "Brooklyn, NYC",
  "summary": "Fraser Stanley is a designer based in New York City. Currently at Zora. Previously he led design at Gallery and founded New Association.",
  "stack": [
    "Astro",
    "React",
    "Tailwind",
    "TypeScript",
    "Framer Motion",
    "Claude Code",
    "Figma",
    "Linear",
    "Vercel"
  ],
  "experience": [
    {
      "company": "Zora",
      "role": "Senior Product Designer",
      "from": "2023",
      "to": "Present",
      "summary": "Led Creator Coins. Moved the design team from Figma to Claude Code; designers now ship PRs through agent skills."
    },
    {
      "company": "Gallery",
      "role": "Head of Design",
      "from": "2020",
      "to": "2022",
      "summary": "Built the design team and product surface for a sound marketplace. Acquired by Foundation in 2022."
    },
    {
      "company": "New Association",
      "role": "Founder & Design Lead",
      "from": "2019",
      "to": "2020",
      "summary": "Independent studio. Identities and digital product for clients across fashion, music, and software."
    }
  ],
  "projects": [
    {
      "slug": "zora",
      "title": "Zora",
      "type": "product",
      "template": "xl",
      "role": "Led design across creator coins, coin trading, mint surfaces, and autosell on Base.",
      "impact": "Shipped the primary network surfaces to 1M+ users — creator coins, coin pages, and autosell.",
      "year": "2024",
      "client": "Zora",
      "tags": [
        "product",
        "consumer",
        "crypto",
        "mobile"
      ],
      "cover": "/projects/zora/zora-og.png",
      "url": "https://fraserstanley.com/work/zora"
    },
    {
      "slug": "moshicam",
      "title": "Moshicam",
      "type": "brand",
      "template": "xl",
      "role": "Led product vision, naming, brand identity, and product design",
      "impact": "Built in 6 weeks. 1M+ photos made. 100K+ downloads. 4.7 stars. Top 50 on the China App Store.",
      "year": "June 2024",
      "client": "Moshicam",
      "tags": [
        "brand",
        "product",
        "ios",
        "identity",
        "farcaster"
      ],
      "cover": "/projects/moshicam/product01.png",
      "url": "https://fraserstanley.com/work/moshicam"
    },
    {
      "slug": "gallery",
      "title": "Gallery",
      "type": "product",
      "template": "standard",
      "role": "Head of Design. Hired and led a team of three across product and brand.",
      "impact": "Took the marketplace from concept to 30k MAU. Acquired by Foundation in 2022.",
      "year": "2021",
      "client": "Gallery",
      "tags": [
        "product",
        "nft",
        "collections",
        "leadership"
      ],
      "cover": "/projects/gallery/gallery01.png",
      "url": "https://fraserstanley.com/work/gallery"
    },
    {
      "slug": "gig",
      "title": "Gig",
      "type": "product",
      "template": "standard",
      "role": "Brand identity and product design",
      "impact": "Brand and UX for trust between musicians and venues — discovery, payments, communication, and scheduling.",
      "year": "2023",
      "client": "Gig",
      "tags": [
        "product",
        "mobile",
        "ios",
        "brand"
      ],
      "cover": "/projects/gig/homescreen.png",
      "url": "https://fraserstanley.com/work/gig"
    },
    {
      "slug": "attention-zip",
      "title": "Attention Zip",
      "type": "brand",
      "template": "standard",
      "role": "Brand and product design",
      "impact": "Placeholder — impact to be added.",
      "year": "2024",
      "client": "Attention Zip",
      "tags": [
        "brand",
        "product"
      ],
      "cover": "/projects/attention-zip/og-1.png",
      "url": "https://fraserstanley.com/work/attention-zip"
    },
    {
      "slug": "contemporary-nft-daily",
      "title": "Contemporary NFT Daily",
      "type": "brand",
      "template": "standard",
      "role": "Editorial and product design",
      "impact": "Daily automated editorial — scheduled posts, RSS-to-email, and a pyrite screensaver that slowly fills the screen.",
      "year": "2024",
      "client": "Contemporary NFT Daily",
      "tags": [
        "brand",
        "editorial",
        "web"
      ],
      "cover": "/projects/contemporary-nft-daily/desktop.png",
      "url": "https://fraserstanley.com/work/contemporary-nft-daily"
    }
  ],
  "philosophy": "Taste compounds. Most product work is editing — the work is choosing what stays, in what order, with what weight. Tools are not neutral; the right tool gives you taste back. Ship.",
  "contact": {
    "email": "hi@fraserstanley.com",
    "twitter": "https://twitter.com/fraserstanley",
    "arena": "https://are.na/fraser-stanley",
    "github": "https://github.com/fraser-stanley"
  },
  "sideProjects": [],
  "endpoints": {
    "work": "https://fraserstanley.com/api/work.json",
    "context": "https://fraserstanley.com/api/context.json",
    "agents": "https://fraserstanley.com/AGENTS.md",
    "llms": "https://fraserstanley.com/llms.txt"
  }
}