Fraser Stanley
Info

A playfully refined brand identity and online store for homewares brand, Column A.

Column A project documentation image
Column A project documentation image

Column A is a curated homewares destination for people who care about their space and the world outside it. The identity mirrors the store itself — a supportive structure that represents community and conscious consumerism.

Column A project documentation image
Column A project documentation image

Social media templates for announcing new products, interviews and maker features.

There is a playful, expressive undertone to the brand that is reflective of the carefully curated, handmade products in the store. The logomark reinforces the supportive aspect inherent to the brand in the form of a scalable plinth.

Column A project documentation image

Recycled packing tape and store gift card.

The website prioritises the products, makers and stories related to the brand through its minimal, content-first design.

Column A project documentation image

Credits

This project was completed with Julian Hutton at New Association. Butterfly illustration by William Schmitt. Photography by Luke Le.