Brand identity and digital design for Hi-Ground, a community-driven health service that aims to educate, reduce harm and give support to people who use drugs.
The logotype is set in Ginto Nord, a charismatic geometric-humanist typeface by Seb McLauchlan of Dinamo Typefaces.
The main challenge of the project became about balancing a friendly, grassroots feeling community platform with a contemporary and accessible user interface.
Each section of the website is colour coded as a navigational tool.
The colour palette needed to be engaging while conveying a sense of calm. Accessibility was crucial as the website would be visited by a broad range of users.
Social media is integral to running a community-focused platform. We designed a series of dynamic templates that easily adapt and scale with the content.
This project was completed with Julian Hutton at New Association. Illustrations by Ryan McShane. Development by David Muirhead.