Fraser Stanley
Info

Brand identity and digital design for Hi-Ground, a community-driven health service that aims to educate, reduce harm and give support to people who use drugs.

Hi-Ground project documentation image

The logotype is set in Ginto Nord, a charismatic geometric-humanist typeface by Seb McLauchlan of Dinamo Typefaces.

The main challenge of the project became about balancing a friendly, grassroots feeling community platform with a contemporary and accessible user interface.

Hi-Ground project documentation image
Hi-Ground project documentation image

Each section of the website is colour coded as a navigational tool.

Hi-Ground project documentation image

The colour palette needed to be engaging while conveying a sense of calm. Accessibility was crucial as the website would be visited by a broad range of users.

Hi-Ground project documentation image
Hi-Ground project documentation image

Social media is integral to running a community-focused platform. We designed a series of dynamic templates that easily adapt and scale with the content.

Credits

This project was completed with Julian Hutton at New Association. Illustrations by Ryan McShane. Development by David Muirhead.